Apart from coherent government policies, the critical elements for a successful trade policy are institutional capacities at all levels, from commercial analysis, to the implementation of commercial obligations, and the participation of all relevant stakeholders in the process of formulating commercial policy. Transparency in governance bodies is a crucial element both for the proper functioning of institutions and the strategies they have put in place. All of this, in turn, helps to increase of foreign confidence to operate in these markets, hence the importance of promoting good governance initiatives.
AENOR has the skills and knowledge to work to strengthen how states operate and offer services to their citizens in a way that fosters transparency, integration and citizen participation, with a particular focus on promoting security and the rule of law, which, ultimately, support foreign investment and the competitive potential of a country.