AENOR recently hosted a meeting of the Leading Brands of Spain Forum's B2B Industrial and Technological Brands Committee Forum of Spanish Leading Brands. AENOR has been a member of the Forum since 2008.
The Forum is an alliance that brings together the main Spanish companies with leading brands in their respective sectors, ranging from construction to technology, and the automotive industry.
More than 30 representatives from various organisations attended the meeting, such as Acciona, Repsol, Naturgy, Telefónica and Iberdrola, among others.
In addition, during the course of the meeting, AENOR's CEO Rafael García Meiro presented the new AENOR Brand Strategy. AENOR's competitive and differential advantages include being the most widely recognised brand among businesses (B2B) and consumers (B2C).
For her part, Gabriela Salinas, Global Managing Director of the Brand Finance Institute, spoke about the role and value of the brand in the B2B company.
Finally, the next steps were discussed to boost the competitive advantages of the brand in B2B.