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AENOR adds AUTOCONTROL's good practices in advertising to the Equality certification

01/02/2023

  • The company will consider for its certifications in Gender Equality the recognition issued by AUTOCONTROL to companies committed to good practices in equality in advertising
  • AENOR and AUTOCONTROL join forces to promote responsible advertising in the area of equality

1 February 2023 AENOR and AUTOCONTROL have signed an agreement whereby the certification body will approve two recognitions issued by AUTOCONTROL: the CSR certificate and the complementary certificate for obtaining the "Equality in Companies" public seal. Both can be used to certify to AENOR a company's commitment to responsibility in equality in the field of advertising, in order to obtain AENOR's certificates on Gender Equality and Gender Equal Pay. These certificates convey confidence to a company's various stakeholders about its firm and long-term commitment to real equality.

The AUTOCONTROL CSR certificate is issued annually to its member companies in recognition of their ethical commitment to exercise responsible freedom to commercial communication by participating in Spain's advertising self-regulation system. Since 2009, this certificate has been issued in addition to another complementary certificate involving advertising claims, which is in response to one of the requirements established for obtaining the "Equality in Companies" public seal.

With this agreement, AENOR, in its audits, will consider data on complaints filed against advertising for which the company being audited for gender discrimination is responsible, as reflected in the AUTOCONTROL certificate. This data may serve as evidence, if appropriate, of the low or non-existent extrajudicial conflict of said company's advertising in this area.

This partnership between AENOR and AUTOCONTROL makes it easier for companies that decide to consolidate and further their commitment to equality by obtaining certifications in this field, and contributes to the creation of trust between organizations and people.