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Quality of personal and business banking services
Certification Excellence in the Private/Business Banking service

Quality of personal and business banking services

Certification of Excellence in Personal and Business Banking Services

The certificate allows banking institutions to organise all their commercial, managerial and customer experience processes, to offer a global service based on excellence.

This excellent service tends to bring the customer closer; and generate positive experiences. It also helps a company to align its strategy and action lines in an efficient and flexible manner; working in this way in all areas covered by the certification.

It also helps to ensure responsible and ethical behaviour among managers, who must have the competences and experience required to always meet customer care expectations. Another major benefit of this certificate is increasing the value proposal offered to the customer, ensuring that they receive care that exceeds their expectations.

Focus on providing excellent banking services to individuals and businesses, generating a clear improvement in managing the customer experience:

  • Ensuring the ethical principles of service and customer care. 
  • Competence in providing the service.
  • Excellence in customer service.
  • Clear improvement in managing the customer experience.
  • Enhances the customer's value proposition.
  • Ensures process standardisation.
  • Guarantees the objectives are in keeping with the strategy.

This certification can be obtained together with the other specifications of the banking sector, Personal Banking, Business Banking.

Once the audit process has been successfully completed, the organisation will obtain:

  • The AENOR Certificate of Excellence in Personal Banking Services, as well as the user licence for the Excellence in Personal Banking Services Mark.
Excellence in the service of Private Banking

Excellence in Personal Banking Services

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  • The AENOR Certificate of Excellence in Business Banking Services, as well as the user licence for the Excellence in Business Banking Services Mark.
Excellence in the service of Private Banking

Excellence in Business Banking Services

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Major banking institutions already have this AENOR certificate, such as CaixaBank (Private and Business Banking) and ABANCA (Private Banking).