The objective of the Standard ISO
20252 is to provide customers with a guarantee that the market, social or opinion study that they have contracted is carried out by a trusted organisation that implements the best control and follow-up practices to ensure compliance with this international standard.
The audit includes comprehensive monitoring of each phase of the research process: in managing technical work, gathering field data (in-person, over the telephone, online) or in managing and processing data.
This standard was developed through the active participation of the National Association of Market Research and Public Opinion Companies (ANEIMO), which endorses the sector's firm commitment to demonstrating the high-quality level in its service provision.
AENOR also offers the possibility to certify independently or in conjunction with the ISO
20252, in accordance with ISO
26362 Access panels in market, opinion and social research
Benefits for the organisation:
It helps contracting administrations and companies to preselect Market, Social and Public Opinion Institutes by adhering to this sector-specific standard.
It allows professionals to practice their activity in compliance with common service provision requirements and procedures that are accepted worldwide.
Institutes and entities specialised in Market, Social and Opinion Research. Companies specialised in field, personal and telephone data collection.
The certification of the Service Provided can be integrated perfectly with the Quality Management System Certificate
9001. The introduced Management System facilitates compliance with the specific requirements of the standard ISO
20252 for each phase of the research process.
AENOR N Service Certificate for Opinion and Market Research Companies and a user licence for the AENOR N Mark for Certified Market Research Service.
AENOR N Mark for Certified Market Research Service
AENOR has extensive certification experience in accordance with the standards ISO 20252 and ISO 26362 for Market, Opinion and Social Research Institutes and for Specialised Data Collection Companies in Spain and all over the world.